How Fetch works

From a short brief to a website you choose to publish.

Fetch guides the work in clear stages. You see the website while it is private, keep the exact draft if it feels right, and approve the version that becomes public.

Explore example websites Follow every stage

Nothing goes live without a separate publish choice.

Northline Heatworks Example websiteExample

HomeServicesAboutContactPrivacy

The short view

Four clear parts, with privacy built into the handover.

This overview shows the main movement from business details to publication. The full journey below explains every handover and decision.

STEP 01

Tell Fetch about the business

Share the business name, what kind of work you do, and the services you offer.

Fetch handles

Fetch turns those details into a clear structure and an initial visual direction.

Business name

Business type

Services

The complete journey

Know what you do, what Fetch handles, and what happens next.

Every stage has a clear privacy state. Moving forward never quietly changes a private draft into a public website.

STAGE 01Private brief
Creation brief
Start with the business details that shape the website.
What you do
Share the business name, type of work, and the names of the main services.
What Fetch handles
Fetch checks the brief for the essentials needed to create a useful first website.
Privacy state
Private. Nothing from the brief is a live website at this point.
Your next decision
Review the details, then choose whether to create the private draft.
STAGE 02Preparing privately
Generation transition
See what Fetch is preparing without guessing about progress.
What you do
Stay with the guided transition or return to correct the brief if something is wrong.
What Fetch handles
Fetch prepares the page structure, initial words, visual direction, navigation, and visitor action.
Privacy state
Private. The website is being prepared for you and is not available to customers.
Your next decision
Open the completed guest draft when it is ready to review.
STAGE 03Private guest draft
Guest draft
Explore the website before deciding whether to keep it.
What you do
Move through the pages, read the content, and check whether the direction fits the business.
What Fetch handles
Fetch presents a navigable website with the essential pages and a responsive layout.
Privacy state
Private guest draft. It is not live and has not been published.
Your next decision
Leave the draft as it is, or claim this exact website to continue working on it.
STAGE 04Private claimed draft
Claiming
Keep the draft without rebuilding it from the beginning.
What you do
Confirm ownership of the draft and use an account to return to the same website later.
What Fetch handles
Fetch moves the guest draft into the customer workspace with its pages and choices intact.
Privacy state
Still private. Claiming a draft does not publish it.
Your next decision
Open the editor now, or return to the saved draft later.
STAGE 05Private working draft
Editing
Change the visible website in clear, manageable steps.
What you do
Update words, images, services, and contact details in the editor.
What Fetch handles
Fetch saves the working draft and keeps the page structure and responsive design together.
Privacy state
Private working draft. If a website is already live, it stays unchanged while you edit.
Your next decision
Continue editing, or open preview when the important details look right.
STAGE 06Private preview
Preview
Check the customer view before making anything public.
What you do
Read each page, follow the links, and check the website at desktop and mobile sizes.
What Fetch handles
Fetch renders the current draft as visitors would see it without changing the live website.
Privacy state
Private preview. Opening preview is not a publishing action.
Your next decision
Return to editing, or move on to the publishing checks.
STAGE 07Private and checked
Publish readiness
Resolve genuine blockers before the launch decision.
What you do
Review the readiness result and correct any important issue that Fetch identifies.
What Fetch handles
Fetch checks the draft, required visitor routes, publishing access, and the version that would go live.
Privacy state
Private until you explicitly publish. Passing the checks does not make the website public.
Your next decision
Fix a blocker, keep the draft private, or approve this reviewed version for publication.
STAGE 08Published website
Publication
Put only the reviewed version online.
What you do
Make the explicit publish choice after checking the destination and the version being released.
What Fetch handles
Fetch publishes that version and records it. If publication fails, the current live website is left untouched.
Privacy state
Public only after a successful publish. Later draft edits remain private.
Your next decision
Share the published website, connect a domain, or begin the next private improvement.
STAGE 09Restorable history
Version history
Keep a clear route back after the website changes.
What you do
Review earlier published versions and choose one to restore when a previous direction is needed.
What Fetch handles
Fetch keeps published versions available and restores the selected version into the working draft.
Privacy state
The restored version is private first. The current live website stays in place until you publish again.
Your next decision
Review the restored draft, keep the current live version, or publish the restored version.

The publication boundary

The same website can be private or live. The choice is always visible.

Preview lets you inspect the result. Publication is a separate action that records the approved version and leaves later edits private.

Grid Response — technical quote-first template, shown as an example website — Northline Heatworks Example websiteExample

Private draft

Only you can review this working version.

Published version

Only an explicit publish choice replaces the live site.

Private until the clear publish step

Creating, claiming, editing, previewing, and passing readiness checks do not put the website online.

One useful decision at a time

Each surface explains what happened, what remains private, and the next choice available.

The live website stays protected

Draft changes and restored versions remain separate from the live website until another successful publication.

See the kind of website this journey produces.

Explore complete examples, or read how publishing plans apply only when a reviewed website is ready to go live.

Explore examples Understand publishing plans

Need more detail? Read the help guide.